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The power of influencer marketing in tourism

Influencer marketing has become an important factor in tourism marketing, as they have a significant impact on the customer journey. Their reach and trustworthiness make them the ideal partner for tourism businesses. In this article we outlined some steps you can follow for influencer marketing.

Verena Kramser

Individualisation as a factor for success

Individualisation is playing a significant role in the transformation of the hotel industry. With the increasing availability of technology and data analytics, hotels can better understand and meet the needs and wants of their guests, who increasingly value personalised experiences.

Ines Ganner

Get an overview of hotel software

The hotel software market is vast, and it can be overwhelming to keep track of all the available solutions. Here's a comprehensive guide to different hotel software categories. From operational systems to marketing and guest experience solutions.

Ines Ganner
Verena Kramser

How to generate more turnover in a hotel

Hotels are constantly searching for ways to increase their revenue. Here you can find some valuable tips for attracting more guests, increasing revenue per room, and improving overall profitability.

Verena Kramser

Sustainable Tourism - Guideline & Tips

Sustainable tourism is a growing concern as the effects of climate change become more apparent. This article considers the definition of sustainable tourism and ecotourism, the impact on the environment, and how to travel and operate more sustainably.

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