How individualisation is changing the hotel industry and why it is important to offer the guest a personalised experience

The hotel industry has undergone a major transformation in recent years and customisation has played a significant role in this. With the increasing availability of technology and the ability to collect and analyse data, hotels can better meet the needs and wants of their guests. More and more people want to personalise their holidays and business trips as much as possible and have a unique experience. Travellers increasingly value personalised experiences and offers. To meet these demands, hoteliers need to adapt their strategies and offerings.

The future of personalisation in the hotel industry

Offering a personalised experience for the guest means that the hotel adapts its services and offers to the individual needs and wishes of the guest. This already starts with the booking: instead of standardised room categories, some hotels now offer the possibility to customise one's room, for example by choosing the bed linen or the pillow.

In the coming years, individualisation in the hotel industry will continue to change. Using technologies such as artificial intelligence and data analytics, guests' preferences and behavioural patterns can be captured. Hotels can use this information to create personalised offers and recommendations.

Guests increasingly value personalised offers. For example, a gastronomic offer can be tailored to the guest's preferences by considering a special diet or food intolerances. Leisure activities can also be personalised, for example by arranging a private city guide or a yoga lesson. Understanding individual preferences and needs of guests is more important than ever.

Gourmet meal and white wine
Photo by Jay Wennington / Unsplash

NeedNect Solutions takes special wishes and needs into account. With our software, each guest can make their own preferences known, which are then forwarded to the hotel. This allows the hotel to prepare for the guest before arrival and personalise the stay.

For example, you would like an extra pillow, champagne in the room or a bathrobe, just like on your last visit? The guest has the option of these details being saved and considered again for the next stay. Everyone's needs change all the time. Therefore, the guest also has full control over his or her data and information, which can be changed on an ongoing basis. The stay is thus completely adapted to the guest.

What hoteliers can do to delight their guests with personalised offers and services

Personalised welcome packages are always well received by guests and create a good first impression. Hotels can personalise their guests' stay from the moment they arrive. A small welcome gift that is specifically tailored to the guest's needs helps to make guests feel welcome and appreciated.

Tailor-made offers and services that are adapted to the individual needs and preferences of the guests ensure a special experience and increase the satisfaction of the guests.

The use of technologies such as artificial intelligence and the Internet of Things (IoT) can help create personalised offers and services and improve guest interactions.

Why it is important to provide a personalised experience for every guest

Personalised offers and services help to increase guest satisfaction and well-being. This in turn leads to the guest being happy to come back. On the other hand, it can also help to strengthen the hotel's brand and gain a better reputation. Satisfied guests are more likely to recommend the hotel to others and leave positive reviews. This has a positive effect on the image and awareness of the hotel. Travellers want to experience something special and enjoy a unique stay. Personalised offers can help guests stay longer in the hotel and use additional services, which leads to an increase in turnover.

It is important for the hotel industry to focus on the needs of the guest and use technology and data analytics to create a personalised experience. Addressing guests individually and offering them a personalised service will become increasingly important in the future.

Share this post