The skills shortage has emerged as a major challenge that requires a radical change in approach. In this article, we look at the roots of the skills shortage and examine the factors contributing to this industry-wide dilemma.
Find practical advice and tips for guests and hotels to improve their operations, enhance the guest experience and increase revenue. We cover a range of topics including marketing strategies, staff training, guest engagement and more.
Today, there are many software tools available to help automate and streamline hotel management processes. It can be difficult to keep track of them all. This guide of the most important tools and systems can help make the day-to-day running of a hotel more efficient and easier.
Influencer marketing has become an important factor in tourism marketing, as they have a significant impact on the customer journey. Their reach and trustworthiness make them the ideal partner for tourism businesses. In this article we outlined some steps you can follow for influencer marketing.
Individualisation is playing a significant role in the transformation of the hotel industry. With the increasing availability of technology and data analytics, hotels can better understand and meet the needs and wants of their guests, who increasingly value personalised experiences.
Sustainable tourism is a growing concern as the effects of climate change become more apparent. This article considers the definition of sustainable tourism and ecotourism, the impact on the environment, and how to travel and operate more sustainably.
This blog article provides tips on how to meet the megatrends in tourism such as demographic change, digitalisation, sustainability, and mobility. The key is to use today's forecasts to prepare for the future and continuously engage in a dialogue with politics.