Find practical advice and tips for guests and hotels to improve their operations, enhance the guest experience and increase revenue. We cover a range of topics including marketing strategies, staff training, guest engagement and more.
Influencer marketing has become an important factor in tourism marketing, as they have a significant impact on the customer journey. Their reach and trustworthiness make them the ideal partner for tourism businesses. In this article we outlined some steps you can follow for influencer marketing.
Individualisation is playing a significant role in the transformation of the hotel industry. With the increasing availability of technology and data analytics, hotels can better understand and meet the needs and wants of their guests, who increasingly value personalised experiences.
Sustainable tourism is a growing concern as the effects of climate change become more apparent. This article considers the definition of sustainable tourism and ecotourism, the impact on the environment, and how to travel and operate more sustainably.
This blog article provides tips on how to meet the megatrends in tourism such as demographic change, digitalisation, sustainability, and mobility. The key is to use today's forecasts to prepare for the future and continuously engage in a dialogue with politics.
The megatrend of mobility and travel in tourism is set to change drastically in the coming years. With the success of tourism being reliant on logistics, there is a growing need for large-scale mobility concepts that go hand in hand with the needs of tourism.
The world is in the midst of a major demographic shift that will have a profound impact on the future of tourism. The different generations will have a significant impact on tourism, and those who recognise this potential can help shape the future of the industry.
