As the summer of 2024 approaches, the travel landscape is revealing fascinating trends, particularly in family travel. According to Booking.com, there has been a significant increase in interest in travel, with accommodation searches up 8% and flight searches up 21% compared to last year.
Top family destinations
Families are gravitating towards destinations that offer a mix of relaxation, cultural experiences and local cuisine. Top trending destinations include:
- Durres, Albania
- Tangier, Morocco
- Marrakech, Morocco
- Destin, Florida, USA
- Sevilla, Spain
These places promise scenic beaches, vibrant cultures and culinary delights, making them ideal for family holidays.
Travel motivations and preferences
Spending quality time together remains the top travel motivator for families, with 62% prioritising this aspect. Relaxation and discovering new places also rank high. Notably, 55% of families are influenced by food seen in shows or films, reflecting the influence of the media on travel choices.
Technological integration
By 2024, nearly half of families plan to use AI tools for travel planning, highlighting a shift towards digital convenience. Booking.com's AI Trip Planner, available in select regions, is a testament to this trend.
Amenities and services
Comfort is key, with 74% of families highlighting the importance of air conditioning in their accommodation. There is also a growing interest in travel nannies, with 31% of families considering budgeting for childcare services during their trip.
Global travel patterns
European children are expected to travel the most, followed by children in Asia and North America. Countries such as Egypt, Denmark and Poland lead in the percentage of children included in flight searches.
Cross-continental travel
Families from the UAE, Australia and Egypt show a strong tendency to travel across continents in search of different experiences away from home. This trend highlights a growing desire for exploration and adventure, with families willing to travel further to discover new places and cultures.
Sustainable travel
Sustainability is becoming an important consideration for many travellers. Families are increasingly looking for eco-friendly travel options, from sustainable accommodation to activities that minimise their impact on the environment. This trend reflects a wider awareness and commitment to preserving destinations for future generations.
Wellness travel
Health and wellness will continue to be important factors in family travel decisions in 2024. Many families are looking for destinations that offer spa retreats, outdoor activities and opportunities for physical and mental rejuvenation. This trend highlights the growing importance of maintaining a healthy lifestyle while on holiday.
Summer 2024 is shaping up to be a vibrant season for family travel, driven by a desire for quality time, cultural exploration and culinary adventure. Technological advances and comfort-oriented preferences will also play a significant role in shaping travel decisions this year. As families plan their holidays, they are increasingly considering sustainability and wellness to ensure their trips are enjoyable and responsible.
For more detailed insights, read the full report here.
