Generating more turnover in a hotel can be a challenge, but it is certainly not impossible. There are many strategies that can be implemented to attract more guests, increase revenue per room, and improve overall profitability. In this article, we will explore some of the most effective methods for generating more turnover in a hotel.
More direct bookings at the hotel
Direct bookings are essential for hotels to reduce taxes to third parties. In times of booking.com, every hotel room is tightly calculated. It is important to avoid big corporations as best as possible. Many guests are willing to book directly with the hotel, thus bypassing large corporations. Therefore, it is necessary to provide the hotel website with a booking mask. In doing so, you should shorten lengthy inquiry-response booking processes. Guests are looking for simple, fast and straightforward solutions for their hotel room. Invest especially in a user-friendly interface.
Flexible room rates with artificial intelligence
Do you still have a price list for high and low season? Why not give away every room at the best price? Flexible room rates are a great way to increase hotel revenue. There are numerous providers that suggest the best price for a room under the given conditions. Many factors are taken into account, such as occupancy, weather and events in the area. The software also handles the transfer to the channel manager - so the room can be sold at the best price without stress.
More revenue through upselling
Upselling is an important way to increase hotel revenue. Actively offer your guests a higher room category on arrival. You remain completely flexible and can adjust the room rate to suit your needs. With upgrades, you always have a lower category room available, which is invaluable for last-minute bookings. A win-win situation for you and your guests!
Cross-sell for more hotel revenue
Cross-selling is an important way for any hotel to increase revenue. There is a wide range of opportunities for ancillary sales. From catering to leisure and wellness, the possibilities are endless. Catering, for example, can be included in attractive packages (breakfast, half board, full board). You can also offer leisure activities, sports and excursions. Your guests want to explore your hotel and the surrounding area. Show them what makes your hotel and your region so special! Collaborate with other businesses to create an unforgettable experience and share the costs.
Tailor-made additional sales
Do you know your guests before they arrive? If you already know what a guest wants, then nothing stands in the way of additional sales for each guest. In the future, the hotel stay will adapt increasingly to the guest (OECD, 2018).
Focus on customer service
The quality of customer service can make or break a hotel's reputation and profitability. Guests who have a positive experience at your hotel are more likely to return and recommend your establishment to others. To improve customer service, hotels should invest in training their staff to be attentive, friendly, and efficient. Staff should be empowered to solve problems quickly and effectively, and guests should be made to feel valued and appreciated.
Offer unique experiences
Hotels that offer unique experiences to their guests are more likely to stand out from the competition. Consider offering guided tours, cooking classes, or other experiences that showcase the local culture and attractions. Guests who have a memorable experience at your hotel are more likely to leave positive reviews and recommend your establishment to others.
Use social media and online marketing to promote your hotel
Social media is a powerful tool for promoting your hotel and attracting new guests. Use platforms like Instagram, Facebook, and Twitter to showcase your hotel's amenities, promote special offers, and engage with potential guests. Encourage guests to share their experiences on social media and offer incentives for those who do so.
In today's digital age, online marketing is also crucial for attracting new guests to your hotel. This includes search engine optimization (SEO), pay-per-click (PPC) advertising, and online travel agency (OTA) listings. By investing in online marketing, hotels can increase their visibility and attract more bookings.
Offer loyalty programs
Loyalty programs can be a powerful tool for encouraging repeat business and increasing revenue per guest. Consider offering rewards for frequent stays or purchases, such as free nights, room upgrades, or other perks. Loyalty programs can also help build a stronger relationship with your guests and encourage positive reviews and recommendations.
In conclusion, there are many strategies that hotels can implement to generate more turnover and improve profitability. By focusing on customer service, offering unique experiences, using social media and online marketing, and offering loyalty programs, hotels can attract more guests, increase revenue per room, and improve overall profitability.
